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GYM BUSINESS CONSULTING TEAM

Brad Duke
Growing up in the heart of The River of No Return wilderness area, Salmon, Idaho was the perfect playground and training ground for an adrenaline athlete. A National Junior College All-American Decathlete, NCAA Division I pole-vaulter, experienced skydiver, bungee jumper and a competitive mountain bike racer, Brad Duke's personal interest in athletic performance became the backbone of his career. Brad graduated from Boise State University with a B.S. in Health Promotion, B.S. in Exercise Science, A.S. in Health Science and a Physics Minor. In addition to the appeal of sports and fitness, Brad was drawn to this field of work because of its power to help others. As the president and co-founder of Synergy Fitness Group, Brad helps clubs deliver a results-driven fitness experience to their members that results in member retention.

Brad started his career with hands-on experience in stroke rehabilitation, where he was featured in Today's Physician Magazine. Throughout his career, he has managed multiple aspects of fitness departments and club atmospheres. At Gold's Gym, he developed and implemented company-wide philosophies and systems of operations; he managed, developed, and educated 45 personal trainers and also taught spinning.

Additional Fitness Certifications:
Apex, NASM, CPT, NASM PES, I.F.P.A, BLS, CPR, Spinning, Body Pump, American Council on Exercise Level III Personal Trainer, International Fitness Professional Association Sport Nutritionist, Desert Southwest Sport Nutritionist, Body Pump, Spinning Level IV

Speaking & Presenting Résumé:
National Academy of Sports Medicine (NASM) International Conference 2002
Gold's Gym International Presenter on Fitness Department Success 2004, 2005
Apex National Business Symposium Presenter of Successful Apex Procedures 2003, 2004
IRSHA Presenter on Club Operations 2005



Jay Bates
As an athlete, Jay Bates has always viewed life as a competition, and success is the result of hard-work, dedication and attention to detail. With a degree in Health and Physical Education from Boise State University, Jay began his career as a personal trainer with a Boise-based athletic club. He went on to work for several other clubs, including 24-Hour Fitness and Gold's Gym, where he became the Director of Fitness for multiple gyms in the Treasure Valley.

Jay's philosophy is that success in the fitness industry is rooted in maintaining terrific systems, accountability and the constant process of individual learning and growth. He is driven by his passion for helping people accomplish their fitness goals. As a fitness consultant, he loves seeing his clients achieve their business goals. Jay works closely with fitness departments, training and developing effective personal trainers in an effort to creative a positive fitness culture. His understanding of nutrition and supplementation adds professionalism to the complete gym experience.

Bates has developed and operated national pilot programs for APEX Fitness Group, Bodymedia and Visual Fitness Planner, all of which were adopted nationwide. He also developed a golf-specific fitness program for ESPN production. Jay holds certifications in NASM, APEX, Bodybugg and is a certified instructor for a nationally recognized C.E.C. course.

Jay and his wife, Christa, have two daughters, Bailey and Mia.


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