For anyone considering utilizing the services of a consulting group, I would highly recommend and endorse Synergy Fitness Group. I have seen firsthand the ability of Synergy to maximize any facility revenue with both a short term and long term vision. Their strengths lie in 3 areas:
- Implementing systems for a desired result in all areas of operation (sales, fitness, and front desk).
- Their knowledge in setting up a strong personal training department.
- All aspects of presale to grand opening. From marketing to pricing to hiring and training to design assistance and equipment purchasing.
You will not be disappointed with Synergy's services!
Josh Wheeler
President
Gold's Gym Treasure Valley
Over the last 12 months I have had the pleasure of working with Synergy Fitness Group. We have spent time developing a plan for an active presale, carried out the plan for the presale, and we are carrying out the plan for a 58,000 square foot Gold's Gym that will open May 15th 2008.
Synergy Fitness has brought the necessary skill set to bring to pass a highly successful gym. They brought in a skilled GM with 12 years management experience day one. To prepare for the opening of the presale a team of people were brought in to hire, set up computers, set up floor plans, start the processes for a successful sales team, and a program for a talented personal training team.
The success was brought about by an organized marketing plan, trained employees that not only had skills but great enthusiasm for their responsibilities. During the first seven months of the presale over 4100 new members were signed up, a monthly average of $15,000 of personal training was sold, and over $5000 of supplements and retail products were sold monthly. With this basis we are well on the road to achieving an EFT level approaching $150,000/month. All these achievements contribute to assured success when our permanent gym opens.
Due to the above listed achievements, we at Gold's Gym highly recommend the management training team of Synergy Fitness. The team of Brett Howell and Jay Bates combined with the hard work of our GM Chris Howington and manager Holly Ward has paved the way for great success.
Bryce Berry
Managing Partner
Gold's Gym Grand Junction, CO
When I first began as a director of fitness for Gold's Gym of Pocatello, Idaho, I had virtually no training on what I had to do in order to run a successful fitness department. I had a general idea on how the systems were to be ran, but really no experience in implementing them; or even training a completely inexperienced staff to follow these systems.
This is where Synergy Fitness Group came in. They have helped interview, hire, and train my staff on how to properly execute and follow our systems. I received specific instruction on how each system was to be run, how to hold my staff accountable, and how to keep them motivated and excited as trainers. Through the systems that Synergy has set up, my staff has become more organized and more effective in sales both from the Personal Training and supplement standpoint. I strongly feel that our success has been influenced by the instruction and training that we have received from Synergy.
Their training and help does not stop there. Not only have they helped our Personal Training department improve its productivity, but they have also trained the Fitness Counselor/Sales Reps for the gym. As anyone knows, without Fitness Counselors a gym does not have much chance of survival, especially in a small town like Pocatello. They have helped hire and train Fitness Counselors that follow their systems and are successful in getting people in the community involved. This in turn has increased the revenue for the gym and for the Personal Training department.
As a whole Synergy Fitness Group has helped interview, hire, train, and developed gym personnel to the point that they have been able to be successful in a small town. I could only imagine what they could do in a larger town that has more opportunity. I am grateful that Synergy has been able to help train the gym staff and I to be as successful as we have been. I attribute a lot of our success to their training, developing, and their professionalism. Oh yeah, they're fun to work with too.
Sean Egbert
Director of Fitness
Gold's Gym Pocatello, Idaho
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Synergy Fitness Clients
Total Health and Fitness
Gold's Gym Grand Junction
Gold's Gym Pocatello
Gold's Gym Treasure Valley
Gold's Gym Twin Falls
Lakeside Fitness
Xcel Spa and Fitness
Yakima Athletic
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